The University of Warwick Library - WebBridge

Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B..  Journal of the Academy of Marketing Science.  v. 43. no. 5.   2015-09. p. 589 - 609... issn: 0092-0703 .   

Online access not found

Sorry - based on the information provided, WebBridge cannot offer appropriate links.